The idea of importing cachet to New York from Detroit might seem counterintuitive. But it makes sense when that cachet is coming from one of the more interesting recent start-ups in the Motor City, which, despite its continuing fiscal woes, has become a magnet for creative enterprise. The design brand
Shinola, which started last year and takes its name from an iconic American shoe polish, has quickly acquired cult status for the watches, bicycles, leather goods and notebooks it produces in its downtown Detroit factory. Now, a month after opening a shop in its hometown, the company will introduce its New York flagship store tomorrow at 177 Franklin Street in TriBeCa. Daniel Caudill, the company’s creative director, emphasized that while Shinola is a heritage name, the company itself is a modern one. The space, he said, will feel “as if it had been there a while, but still be modern and clean.”
Read more.