Detroit is seeing a new wave of creative startups, and fashion is one industry on the rise. Recently, more capital has been made available to technology companies, aiming to turn Detroit into a “Silicon Valley of the Midwest." If, as they say, 90% of fashion is marketing, and social media use is at a high, shouldn’t apparel businesses be considered an investment opportunity in Detroit’s creative economy? What ways can we extend these tech startup incentives to multiple industries?