Excerpt:
“I don’t think the bike industry knows what’s going on,” says Zak Pashak. We are sitting in the office of Pashak’s factory in Detroit, talking about the state of American bike companies. “They’re all up in their treehouse, making bikes that they and their friends would ride – bikes that are complicated and that cost a lot. But not everyone who buys a bike is going to use it like an athlete. You don’t need 12 speeds to go buy groceries.”
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